As you all know and are privately weeping about, gas prices are kinda high these days. So much so, that anything below $4.11 a gallon is pretty much a bargain.
We’ve been praying for quite a while now that gas prices would go down, but it doesn’t look like it’s gonna go down to $3.50 a gallon anytime soon. (WHICH IS STILL FRIGGIN EXPENSIVE!!)
Unfortunately, gas is a pretty important cost to factor in when running a food truck. Especially if you’re traveling from downtown LA to places like Rosemeade, Rowland Heights, Orange and Irvine. A dozen times a day.
THAT’S A LOTTA GAS.
Up until now, unlike SMART business people!, we’ve been shouldering the cost of the hike in gas prices, assuming like hopeful idiots, that the high rise in gas will come back down to something a lot more reasonable.
…but that doesn’t seem to be happening anytime soon. On top of that, the cost of food has also been rising. So it’s been a little tight for us lately and has been for a while.
So it’s almost come to a point where we either shut down, or hike our tacos up to $3 and our burritos up to $7 to break even.
I’mma tell you, though. I don’t want THIS:
...to get in the way of all THAT:
So when it came to crunch time and paying off all them bills, bills, bills we tried taking on for the past few months, it was suggested that we raise our taco prices to at least $2.50 a taco, if not $2.75.
…to which I said, “NEVERRRRRRR!!!”
But we had to cut costs somewhere. So. It was decided.
EVERYTHING YOU SEE HERE AT THE CHEGO STATION:
…napkins, forks, sporks, plastic bags, aluminum foil, etc.
THESE ARE MERE LUXURIES, MY PRETTIES. LUXURIES!!!!11ONE
We figured that we sell tacos — not utensils, not bags, not napkins. So we’re gonna continue to sell tacos at $2.10 for as long as we can.
PLUS — maybe it’ll push some of you to be a little more sustainable. (YOU PEOPLE, WHO TAKE HALF THE NAPKINS PER ORDER, I’M LOOKING AT YOU!!) I mean, I know our food can be messy, but maybe you don’t need 40 napkins to wipe the sauce from your face.
Also, we’re going to declare a moratorium on our extra fixings for the time being — so no mo oranges, limes and radishes until gas goes down to $3.25 a gallon.
Cutting these little things from our trucks actually make a BIG difference when it comes to the bottom line.
PLEASE, PLEASE REALIZE — WE’RE DOING THIS FOR YOU!!!!111
And let’s see if this works! Let’s see if our immigrant, ketchup-packet-stealing parents had taught us well when it comes to economics.
Of course, if there is a big hoopla about the lack of extra amenities and people really ARE okay with paying $3 a taco, WE WILL BE MORE THAN HAPPY TO COMPLY. 🙂 It’d definitely make it easier on us to run things the way they are.
Anyways, I just want to encourage y’all to be a little more self-sufficient for the time being when you’re getting down to Kogi.
See this dude, here?
Now that’s a good Kogi customer.
So feel free to come with your own tupperwares, paper towel rolls, actual towels (for the crunchier folks out there), sporks and grocery bags. Especially as we’re running low on our final supply of napkins for the good folks of LA and Orange County.
(( H U G ))
WE CAN DO THIS. And we’ve fought the good fight for too long and too hard to say uncle and jack our prices up to $3 a taco.
Love and tacos,