Will the Kogi truck possibly make a stop in West Hollywood during lunch, at the PDC one day?

Much love and respect,
John

Thanks to all of you in SF who responded to our call for help when looking for a bar. Shout out to the dude that sent us to Harlot, though, unfortunately it was closed and a big shout out to Jeanie who really helped us find our way. Next time you come down for Kogi, we’ll make sure you don’t get lost like last time. ^_^

BUT we aLL good.

I understand the wait times suck, as does when we run out of food, but just know we reaLLy put everything we got. We fit as much food as that tiny truck can carry, so when we run out, it’s not a matter of being under prepared.

Think of carrying a backpack that can onLy hoLd 50 appLes. That’s its max capacity. But 100 peopLe show up. What can we do? We can’t take the tortiLLas out and serve just pineappLe tortas aLL day, as dericious as they are!

T-Shirts: We never intended to seLL t-shirts, but the fans have been asking for them since December. I decided to make it more fun by having the fans design them themseLves. This 5-month process of weeding through appLications and organizing a vote for a tshirt on top of aLL my other KoGi duties was reaLLy a labor of love that, no, I did not get paid for. But it was something that was so important to me because I reaLLy love, love, love creativeLy connecting w/ the fans.

SeLLing shirts — we didn’t do it for the money. If we did, we’d be charging $15-20 a shirt to make the same profit margins as other restaurants that do retaiL. But we don’t. They’re 10 bucks, dude — and great quaLity. I shouLd know. I went to 4 different vendors and suppLiers and compared quaLity and pricing to make sure our fans stiLL got a great deaL. A lot of 2-3 hour drives down south, dude. And no, KoGi does not pay for my gas.

Designs — Disagree again. They aren’t cheesy — at least not to me. Drew FansLer is a professionaL designer and we coLLectiveLy thought it captured the vibe of the night crowd to a T w/out being too obvious that it’s KoGi. The white shirt was personaLLy hand drawn by Reese Panganiban from Carson THREE TIMES because we wanted it to look fLattering on the body. The detaiLs are AMAZING if you look reaL cLoseLy.

Each and every person has a different vibe, a different face — just like the peopLe in any other KoGi line.

I can see why over 1,200 peopLe voted for it over a 52 hour process.

After taLking face to face w/ different tshirt printers, we finaLLy settLed on Wet Ink because they had the highest quaLity at the most affordabLe price. Their water-based inks reaLLy enhanced the detaiL of an aLready detaiL-heavy shirt.

So yeah — hopefuLLy you can understand why your fLippant comment on the “cheesy camisas” reaLLy bothered me. So much work and love went into it on aLL leveLs — and not just from me!

But I do appreciate the sincerity behind your comment and the fact that you did not choose to fLame the bLog in retaLiation. It shows that you reaLLy can be the bigger person.

HopefuLLy you’LL get to taste how awesome the pineappLe torta is one of these days. The response has been so overwheLmingLy positive AGAIN that I’m sure it’s not the last time you’LL see it on the trucks.

Love and tacos,
Aliiiiiiiiiiiiiiiiiiiiiice

P.S. Please do NOT add this Torta to the main menu, as I would then be forced to visit your truck more often…errr, more often than the once a week I already seem to find myself there at any rate… =P